It’s a brave new world. First it was Gov. Doug Burgum plugging the Microsoft search engine “Bing” during his State of the State address.

Now it’s Bismarck Mayor Mike Seminary plugging a start-up, CoSchedule, on his Twitter account.

Want a love love relationship with what you do? Join the fastest growing startup in North Dakota! @CoSchedule https://t.co/Hi1zPUh6Pk

— Mike Seminary (@mseminary) January 9, 2017

Mike was kind enough to repeat, almost verbatim, the company’s tagline, “We’ve got a love-love relationship with what we do.”

What will Mike and Doug plug next?