Last year, conservative blogger Rob Port wrote about the “ratings slide” of “left-wing” KFGO Radio, Fargo’s most popular radio station.
He wrote about KFGO’s decline twice in 2015, too.
But when the Fall 2016 Fargo-Moorhead radio ratings were released last month, Port stayed suspiciously silent. Why? Maybe it’s because KFGO experienced a 19 percent ratings increase, from a 9.5 share to a 11.3 share, giving the station a commanding lead in the local market.
Meanwhile, WDAY Radio, which put Port on the air at the beginning of September, took a 10 percent dip in the ratings, from a 4 share to a 3.6 share.
We’re waiting for Port to write about KFGO’s success.